Case Study

Nutrifood

About Project

Nutrisari Gogogo – NutriSari

NutriSari aimed to strengthen its promotional and sales strategies by creating a digital platform that could engage customers more effectively and drive sales growth. The goal was to develop a comprehensive web and mobile application called Nutrisari Gogogo, designed to streamline promotional activities, enhance customer interaction, and optimize sales processes for NutriSari products.

 

Projects

DotERB was tasked with the complete development and implementation of the Nutrisari Gogogo web and mobile app.

Website

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Headquarters

Indonesia

Industry

FMCG

Our Role:

DotERB was tasked with the complete development and implementation of the Nutrisari Gogogo web and mobile app. Our responsibilities included:

  • Web and Mobile Development: Building a robust web and mobile application that supports dynamic promotional campaigns, real-time sales tracking, and customer engagement with NutriSari products.
  • Promotional Tools: Implementing features to create, manage, and track promotional campaigns, including special offers and educational content related to NutriSari products.
  • Sales Management: Developing tools for managing sales processes, tracking leads, and analyzing sales performance.
  • Customer Engagement: Creating features to engage customers through interactive content, feedback mechanisms, and educational resources about NutriSari products.
  • Testing and Launch: Conducting thorough testing to ensure the application’s functionality, security, and performance, followed by a successful launch.

TECHNOLOGY:

  • Front-end Development: Ruby on Rails for developing monolithic web applications that provide dynamic and responsive user interfaces, and Kotlin for mobile app development.
  • Back-end Development: Ruby on Rails for scalable server-side operations and API development.
  • Database: MySQL for flexible and secure data management.
  • Cloud Services: Utilized DigitalOcean for reliable and scalable cloud infrastructure.

 

Outcome:

     The Nutrisari Gogogo web and mobile app has significantly enhanced NutriSari’s ability to manage and execute promotional campaigns, boost customer engagement, and optimize sales operations. The successful deployment of this digital solution has strengthened NutriSari’s market presence, offering a dynamic platform that adapts to the evolving needs of their customer base. This project highlights DotERB’s capability in delivering innovative digital solutions that drive tangible results in the food and beverage industry.

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